Banking And Finance News
Hard-edged ads aimed at luring retirees to annuities
Friday February 25, 2011
EMOTIONAL vignettes of retirees who have lost their savings in the financial crisis are the basis of an ad campaign highlighting the risks of investing heavily in the sharemarket. The aggressive campaign by Challenger is aimed at luring retirees to invest in annuities and is certain to aggravate its competitors.Market stars bear fruit, but bad apples aplenty
Thursday February 17, 2011
It's a familiar tale, being played out on very unfamiliar ground. For decades, we have been warned about the widening gap between rich and poor, between the haves and have-nots, and the potentially dire consequences of this ever-apparent social phenomena.